You have a very interesting story, process, product, approach, culture, history. And now you have a fantastic video to show it off. Let the ROI roll in, right? Of course! First, let’s solve that little problem – getting that video in front of your target audience.
1. Your YouTube channel.
Yes, I do like to watch videos of otters eating at a dinner table when cruising YouTube (don’t you?), but as the second largest search engine in the world, YouTube simply cannot be ignored. Start a branded YouTube channel. Populate it with compelling and relevant content. Organize, optimize, and publish on a regular schedule. Each generation of buyers turns to YouTube for content – from baby boomers to teens (learn more here). With a captured audience of 43% of baby boomers and a whopping 72% of Millennials, YouTube should be your first item on the video distribution checklist.
2. Your Website.
Duh. Yes, that all important homepage video is alive and well – this recent article cites that video on a landing page can increase conversion rates by 80%. And a homepage video can provide some vital information, whether it’s a company story, an overview of services, a welcome message by the CEO, or a fun exploration of the problem that the company solves. But don’t ignore the rest of your site. With 64% of viewers choosing to purchase after viewing a video, video should play a key role on any webpage that features products or services.
3. Your Email.
Video embedded in an email will triple your click through rate. Short, easy to understand, and compelling video content delivered on a consistent basis via email builds a stronger. more engaged list – and brings a higher percentage of ready buyers to your door.
4. Your Sales Proposals.
Make your proposal stand out by embedding videos – it can increase your engagement rate by 18%. When you can demonstrate a product or a capability, present a relevant case study, or have an important client testify on your behalf using the most effective media available (90% of information transmitted to the brain is visual, and visuals are processed in the brain at 60,000 times the speed of text) ,selection committee members have a greatly increased opportunity to remember your proposal even as they review the next one, and the next one, and the next one . . .
5. Your Next Marketing Campaign.
Social media, direct mail, trade show, cold calling – any type of marketing can integrate video to increase engagement, and to increase conversion rates. Let us show you how!
