On the twelfth month of video strategy, my producer gave to me . . .
The best gifts are the really useful ones, right? Yes, that bowl shaped like an elephant's head was intriguing, but the toaster oven is still going strong after 18 years of regular use (true story!) So, assuming that lords a leapin' and swans a' swimmin' are NOT the things that brought you here, I will give you a useful (yet still sexy) gift.
You're wondering, aren't you, is this the right time to invest in video? Or increase our investment in video? And you're looking for that sign, that answer that tells you, yes, it will take some time, it will cost some money, but at the end of the day we will look at each other and say, yes, this was the right decision.
Not ten, not twenty, but 45 statistics that show you video is a great investment.
A peek inside:
Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
90% of users say that seeing a video about a product is helpful in the decision process (insivia)
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer)
59% of senior executives prefer video over text. (Source: Brainshark)
Landing pages with video have up to 800% more conversion than the same page without a video. So if you’re spending a lot of time finessing that web copy, you may have better luck with a video. (Source: Orion21).