Brand Awareness Video for Manufacturing and Design Firm

You know that moment. That moment when all of your careful planning, all the decisions that you’ve made that have led up to this place, this product, this service, or this video all come together and you get to sit back and see it all in action.

One of the most basic tenets of effective storytelling, and effective video production, is “Show, Don’t Tell”. When you give an audience the opportunity to experience your product, service, or other offering through a truly visual, and visceral, technique, you heighten your chances that your audience will remember your brand, your story, and most importantly for business owners, your offer (which leads to three of our favorite letters: ROI).

80% of an audience will remember a well crafted video ad up to a month after viewing it, and 40% will take action.

So how do you “Show, Don’t Tell”?

  1. Be honest and authentic. What are the selling points of your product or your service? What are the ways in which those selling points add value to your customer base? Where will they use this, what impact will it have? What scenarios can you play out that will demonstrate those selling points in action?

  2. Humor never hurts. (Side note: No skateboarders or trash receptacles were harmed in the making of this video). If you can get a laugh out of your audience, your video becomes that much more memorable. Just be sure that any moments of humor also honor tip #1, and that you stay honest to your brand.

  3. If you can show it, you don’t have to say it as well. A lot of video makers fall into the trap of stating everything that is seen onscreen. Use as few words as possible, and let the action speak for itself. Trust us, it does anyway (Actions do Speak Louder than Words, it’s not just something your mother told you).

  4. Keep it simple. One video, one message. Your audience should be able to tell someone else about the video, the product or service, or the offer in less than one sentence.

Want some help Showing (not telling) how your prospect base will benefit from your business, your product, or your service? Give us a call!

Project Video for Engineering Firm

When your firm has been innovating engineering, design, and construction for almost a century, why wouldn’t you “reach for the skies” with a first of its kind project like the World’s Tallest Modular Hotel, the AC NoMad, soon coming to New York? And when your incredibly talented team has the opportunity to share the story of this project to a wide audience, why wouldn’t you create a Project Case Study Video?

I’m proud to share with you this fantastic story of the innovation and expertise of our client, Epstein Global. And I invite you to share your success stories with us! We have a team on standby waiting to tell your story . . .

Video Testimonial for Manufacturing Company

When golfers like Tiger Woods, Jason Day, and Phil Mickelson will be lounging in your trailer, you want to make something really spectacular. And when a client like TaylorMade is thrilled to hit the PGA Tour circuit in your creation, you want to make a spectacular video about it.

Word of mouth is one of the strongest forms of marketing for companies of all types and industries. And a well produced video testimonial creates word of mouth opportunities that last. That’s why we love when an innovative company like Craftsmen Industries invites us to create a video testimonial like this one.

Even better? When we receive a testimonial in return!

“I could not be happier.  You nailed it. The shorter version is 100% customer as it should be and he used the tag line perfectly. This would be an Olympic perfect 10.  Thanks to you and your team for such fantastic work.  You ROCK!  I hope you are as proud of this as we are with this production.  What an awesome testimonial.  Nice work.  Hugs and high fives all around. “ — Mark Steele, President/CEO

When you’re ready to spread the word about your happy clients, give us a call!

Video Package for Engineering Firm

When CDG Engineers approached us to produce a corporate introduction video, it soon became clear that one 2-3 minute video could not even come close to capturing the full story of this intelligent, dynamic, and talented team.

The solution? A package of videos produced over a period of several months. By conducting thorough interviews with a broad selection of team members, identifying top priorities for use and audience of finished videos, and designing a production plan that maximizes Return on Investment, we’ve been able to create a comprehensive video strategy at one flat monthly rate.

Watch one of their videos here:

Want to see more? Or design a comprehensive video package for your business? Call us!